While Sainsbury's and Co-operative Food are currently the only UK supermarkets to label their own-brand vegan products as such, ASDA has committed to doing so from next month.
In the wake of Animal Aid’s Mark It Vegan campaign, supermarket chain Asda has announced that as of January 2017 it will be introducing a new vegan logo to be used on all of its animal-free own-brand products.
The new logo will initially feature on 18 products, but will be rolled out to all applicable food, household and health and beauty products as packaging is refreshed.
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