In this talk, I introduce "Ten Factors of Effective Vegan Advocacy and Animal Activism", and address some popular myths surrounding the topic.
Two versions of the slides for this presentation are available:
- The original version, including slides on definitions of terms, and types of advocacy
- An edited version, as used at the Greater London Vegan Festival
Resources referenced within these presentations are below.
Definitions:
- Effective (Dictionary.com)
- Pragmatic (Dictionary.com)
- Veganism (The Vegan Society)
- Advocacy (Dictionary.com)
- Activism (Dictionary.com)
- Factor (Dictionary.com)
- Utilitarianism (Wikipedia)
- Deontology (Wikipedia)
Shock tactics:
- Shock tactics - Do they work? (PR Week)
- Shock tactics (The Guardian)
- Close-Up: Does shock advertising still work? (Campaign Live)
Goals:
- Effective altruism criteria (What is effective altruism?)
- SMART criteria (Wikipedia)
- Promoting Veg*nism: Struggles & Successes (Trent Grassian)
Rationale:
- The Pursuit of Money is Harming the Animal Movement (Vegan Publishers)
Likelihood:
- The Overton Window (Conceptually)
Audience:
- Why Facts Don't Convince People (and what you can do about it) (Social Good Now)
- How can we integrate diversity, equity and inclusion into the animal advocacy movement? (Animal Charity Evaluators)
- Should We Abandon The Mainstream Animal Rights Movement? (The Bearded Vegans)
- How important is it to socialise with other vegans when you’re transitioning to veganism? (The Metro)
- The precautionary principle (Wikipedia)
Problems with effectiveness:
Additional resources :
- The best vegans aren't vegan and other absurdities (Marla Rose)
- Motivational Methods for Vegan Advocacy: A Clinical Psychology Perspective (Dr Casey Taft, Vegan Publishers)
- A Discussion of Strategy in Animal Advocacy (Dr Casey Taft and Tobias Leenaert)
- Veganism in an Oppressive World: A Vegans-of-Color Community Project (Julia Feliz Brueck, Sanctuary Publishers)
- Aphro-Ism: Essays on Pop Culture, Feminism, and Black Veganism from Two Sisters (Aph Ko and Syl Ko, Lantern Books)
- ARZone podcasts, e.g. Saryta Rodriguez; Svetlana Chibireva and Laura Schlieffer (Animal Rights Zone)
- Summary of Evidence for Foundational Questions in Effective Animal Advocacy (Sentience Institute)
- Pathways to Veganism (The Vegan Society)